NATION BRAND CONFERENCE

Tom Lincoln

Director

Wharton Nation Brand Conference

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Tom Lincoln is a consultant, attorney, and artist who collaborates with clinical psychologist and artist Dr. Tracy Steen. 

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Together with Dr. Steen, Lincoln co-founded the image and design consulting firm TNT Content & Design. Their nation-branding projects include assisting Wharton professor David J. Reibstein to produce the Best Countries report, in collaboration with U.S. News & World Report and Y&R’s BAV Consulting. The Best Countries report ranks country brands across multiple dimensions based on an international survey.

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Wharton Magazine featured Lincoln’s nation-branding insights in his article “Brazil’s Two Brands.” The article examines Brazil’s conflicting brand identities: “beautiful, sexy, and fun vs. poor, corrupt, and out-of-control.”

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Lincoln and Steen are also the recipients of a Social Media Leadership Award from the Wharton School, which recognized their art project Monument as an example of how to use social media to promote a more unified world. 

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As an attorney, Lincoln has engaged in complex cross-border litigation on the appellate and trial levels. He is an alumnus of two international law firms, Dechert LLP and Duane Morris LLP, and was a law clerk for the Hon. William H. Yohn, Jr., in the United States District Court for the Eastern District of Pennsylvania. 

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Lincoln graduated from Swarthmore College with Honors and obtained his law degree from New York University School of Law.