NATION BRAND CONFERENCE

Brian Wong WG'03

Vice President

Alibaba

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Mr. Wong is an internet media executive and angel investor with 16+ years of management and operations experience in e-commerce and media. He is a senior executive at Alibaba.com, China’s largest e-commerce company for nearly 10 years. As the 52nd employee, he helped build the business from an apartment start-up to a multi-billion dollar operation that is now one of the world’s leading e-commerce companies.

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During Alibaba.com’s development, Mr. Wong played a myriad of roles, including Chief Producer, Senior Director of Marketing and Strategic Business Development, Vice President of Global Sales, and most recently Vice President of Supplier Development. Mr. Wong has established and managed numerous teams in China, India, the U.S., Korea, Vietnam, Malaysia, Brazil, the U.K., and Turkey.

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Before and in between Mr. Wong’s time at Alibaba.com he held roles as an executive at the McGraw-Hill Companies corporate strategy group, as a management consultant in Hong Kong and San Francisco, and as Special Assistant to Mayor Willie L. Brown of San Francisco. Previously he served as CEO of alive.cn and alivenotdead.com, an online network that connects celebrities and sponsors for creative collaborations and that brokers celebrity endorsements with major brands through social media.

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Mr. Wong has been featured as a speaker at numerous major internet-related conferences and as an advisor to multi-lateral and government organizations. He has been interviewed in the media by publications such as Bloomberg, CNBC, Fast Company, and the Wall Street Journal.

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Mr. Wong grew up in Palo Alto, CA, and earned his BA from Swarthmore College. He earned a Master’s Certificate from The Johns Hopkins University (SAIS)-Nanjing University Center and an MBA from The Wharton School. He is a member of the Wharton Executive Alumni Board, the Hong Kong Forum, and the 1990 Institute.